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How to Build an Effective Email Database for Business
Building a business and attracting customers is a great deal. You know, what is the biggest challenge? Customer retention. When you focus on customer retention, it is a long-term solution for increased revenue and sustainable growth. Here comes email marketing into play. Email helps in saving lost sales and also has strong conversion rates. A…
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Email Marketing for Small Business: The Definitive Guide
Email marketing for small business is considered to be the most effective form of digital marketing. With over 4.5 billion users, email is the absolute pinnacle of marketing channels. Email marketing has been considered to be the main factor in the marketing success of over 40% of B2B marketers. 80% of customer retention is through…