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B2B eCommerce Marketing Strategies to Drive Conversion
If you run a business that sells to other businesses, you need to have e-commerce. Within the past few years, eCommerce’s incredible growth has made it more important for business-to-business (B2B) companies to move their interest online. Gartner’s Future of Sales research shows that by 2025, 80% of B2B sales interactions between suppliers and buyers…
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Effective B2B Lead Generation Strategies to Boost ROI
91% of marketers mention that lead generation is their most important goal. Generating leads is a challenging task Also, generating quality leads that increase the B2B ROI is even more difficult. So, what are leads? Leads are possible buyers who are ready to buy your goods or service. So, lead generation is the process of…