Digital Marketing is the talk of the town. Email marketing is one of the main components of Digital Marketing. Over 3 billion daily email users are available, and 37% of brands’ email budgets are increased. Also, Email marketing provides a return on investment (ROI) of $36 for every dollar spent. Thus it belongs in every marketer’s toolkit.
So, if you have decided to use email marketing for your business, remember to use Email Verification.
What is Email Verification, and why do you need it for your Email Marketing Strategy? This blog gives detailed information about Email Verification.
Table of Contents
1. What is Email Verification
2. What is an Email Verifier Tool
3. Why do you need an Email Verifier
3.1 Minimizes the Bounce Rate
3.2 Lowering Costs
3.3 It delivers accurate insights and better ROI
3.4 Reduces bounce-fixing efforts
3.5 Engage more and Reduce spam reports
3.6 Don’t send emails from unsafe accounts
3.7 Identifies temporary accounts
3.8 Boost participation rates
3.9 Builds a solid record for sales teams
3.10 Prevents incurring a penalty
3.11 Safeguards your reputation
4. When should email addresses be examined
4.1 Once every two months
4.2 Before an ad goes out
4.3 Real-time verification
5. What are the two best Email Verifier Tools
5.1 NeverBounce
5.2 ZeroBounce
6. Conclusion
1. What is Email Verification
Email Verification is checking if the email address is original and active. It also ensures that you are contacting the real person. When you have a valid email address, you can send emails without worrying about the delivery rate and your (the sender’s) reputation. Also, deleting it from your mailing list is essential if you find the email address invalid.
So, how do you verify an email address? There are three ways
Testing the email manually. This might take too much time.
You can check the email addresses in Google. Again, this method is also time-consuming to check every email address manually.
You can use an email verifier tool. This method is fast and straightforward.
2. What is an Email Verifier Tool
An email verifier is more than just a tool that helps the workforce keep up with the times. An email verifier is different from other email marketing tools because it enables you to reach out to people.
Therefore, an email verifier is a tool that verifies each email address on your recipient list. It finds the ones that don’t work, bounce back, or have been left behind and deletes them. So, the delivery rate goes up, your sender’s identity stays high, and your leads get the drip emails you send them.
3. Why do you need an Email Verifier?
3.1 Minimizes the Bounce Rate
When you are doing an Email Marketing strategy with many bounces, your reputation might go down as a sender. This might affect email marketing. If you are using an Email Verifier, it checks all the email addresses, verifies them, and discards all the invalid Ones. So, the bounce rate reduces to 90%. Also, the email verifier will check the email account’s activeness in real-time. When the Email deliverability is increased, the sender scores increase. It helps identify that you are a trusted sender.
3.2 Lowering Costs
It costs money to store email names and send letters. It costs money to keep a list of people and send them. When you verify email addresses, the ones you don’t want will be taken off the list, and your database size will decrease. Also, you will send emails to fewer people. And that means that you will save money. It is thus among the finest benefits of Email address verification.
3.3 It delivers accurate insights and better ROI
After the email checker cleans sending list, you have proper email addresses. Email marketing makes studying recipients’ behaviour simpler. Emails sent to real email addresses get realistic responses.
Email verification reduces errors, improving ROI. Emailing costs your business. Texts cost. One bounced email might affect your promotion’s ROI. Unopened emails waste email marketing money.
3.4 Reduces bounce-fixing efforts
Bounces will occur if your email campaign uses an unverified email list. If you handle things yourself, you must unsubscribe hard bounces, but an email service provider will shift problematic addresses to a different list.
The service provider will record bounces. Email service providers may alert you if your bounce rate exceeds their limit. If you keep bouncing, the service provider will prohibit you.
Verifying your list will fix everything. Email verification would eliminate undeliverable addresses and save you time. Verifying your email list can improve your marketing approach overall.
3.5 Engage more and Reduce spam reports
Verifying your email list allows you to remove ineffective addresses. It reduces your list yet boosts interaction. Active email users have a higher open and click-through rate.
Email verification’s main advantage is this. Spam complaints should be under five per 5000 emails. Spam will destroy your reputation, so keep it modest. Email verification programs can detect frequent spammers. To avoid spam, the validator flags such email accounts.
3.6 Don’t send emails from unsafe accounts
Some emails don’t belong to real people. These are connected to scams or chargebacks. You should avoid these kinds of email accounts because if you send numerous messages to traps, you could get a blocked list.
With email verification, you can ensure you’re not sending emails to risky email accounts.
3.7 Identifies temporary accounts
Scammers often use temporary accounts made at random and can only be used for 48 hours. Since they are authentic, you won’t discover they are only brief when you get them. With an email checker, you can find these email addresses in the directory and get rid of them later.
3.8 Boost participation rates
You may remove the email addresses from your list that don’t provide you with any value after you validate the addresses on it. It will make your list smaller but get more people to interact with it. Whenever you deliver mail to people who utilize their email service often, you may experience a higher rate of emails being opened and a higher rate of emails being clicked on.
3.9 Builds a solid record for sales teams
It’s essential that your email list is accurate, or else your sales team won’t be able to use it to its full potential. If you check the emails on your list, your outreach effort will get the desired results, and your numbers will differ from what you expect. You can ensure that doesn’t happen by giving your team a list of email addresses that have already been checked. After all, the result rests on what you do, and the sales team’s efforts will pay off if you give them a list you’ve checked.
3.10 Prevents incurring a penalty
When your campaign gets a lot of bounces and spam, your email service provider will start to tell you. If this keeps happening, they will put you on a block list. In certain scenarios, it can also lead to a heavy fine. When you use an email verification tool, you have a clean list, so you get fewer bounces and spam reports. Then you don’t have to worry about your email marketing.
3.11 Safeguards your reputation
You build a name among email service companies and ISPs when you send emails over time. This is called the sender’s image, and it is based on several things. The variables are the number of times your email is marked as spam and the number of email loops.
You may unwind a little more while using verified email lists since you won’t be sending emails to addresses that would flag them as spam or result in bounces. It will help protect your image as a sender, which is very important for email marketing.
4. When should Email addresses be examined?
Verifying your email addresses has a lot of benefits. It makes email marketing more successful, stops scams better, and boosts the sender’s image. With this in mind, you must devise an excellent way to verify emails.
When should email addresses be checked?
4.1 Once every two months
Many email efforts to keep in touch with people last longer than eight weeks. By putting your list through a checker once every two months, you can eliminate fake and wrong email addresses before your next email campaign.
4.2 Before an ad goes out
You can also check your email addresses if you need to start a campaign immediately; your last planned validation was a long time ago. It’s crucial to eliminate any wrong addresses that might have gotten on your list during your recent effort to build it. This way, you’ll keep the new campaign free of email addresses that must be fixed or set up correctly.
4.3 Real-time verification
The best way to keep your email list up to date is to ensure new users give you complete email addresses. With real-time proof, you can check new addresses to make sure they don’t have typos or fake accounts.
5. What are the two best Email Verifier Tools?
5.1 NeverBounce
NeverBounce is a powerful email verifier tool designed to help businesses maintain clean and valid email lists. With its advanced features and robust functionality, NeverBounce ensures your email communications reach the correct recipients.
Key Features
Email Validation: NeverBounce accurately verifies email addresses, checking for syntax errors, invalid domains, and spam traps to ensure high deliverability rates.
Bulk Email Verification: Upload large email lists for batch verification, saving time and effort manually checking each address.
Real-Time Verification API: Integrate NeverBounce’s API into your applications or systems to validate email addresses instantly, ensuring only valid emails enter your database.
Catch-All Verification: Identify catch-all email addresses to prevent bounces and improve your email campaign’s success.
Disposable Email Detection: Detect disposable or temporary email addresses, reducing the risk of sending emails to invalid or temporary accounts.
Pricing
NeverBounce offers flexible pricing plans to cater to businesses of all sizes. The pricing starts at $0.008 per verification, making it cost-effective and affordable for small and large businesses.
With NeverBounce, you can ensure that your email marketing campaigns are targeted and effective, resulting in improved engagement and higher conversion rates.
5.2 ZeroBounce
A comprehensive email verifier tool trusted by businesses worldwide. ZeroBounce helps you maintain a clean and accurate email list, maximizing your email deliverability and campaign success. Let’s explore its key features and pricing details.
Key Features
Email Validation: ZeroBounce uses advanced algorithms to validate email addresses, checking for syntax errors, domain validity, and spam trap detection.
Email Verification API: Integrate ZeroBounce’s API into your applications or systems to verify email addresses in real-time, ensuring data accuracy at the point of entry.
Catch-All Email Detection: Identify catch-all email addresses to prevent sending emails to addresses that may bounce or go undelivered.
Spam Trap and Abuse Email Detection: ZeroBounce scans for known spam traps and abuse emails, helping you maintain a good sender reputation and avoid being flagged as spam.
Disposable Email Detection: Detect disposable or temporary email addresses to reduce the risk of sending emails to invalid or temporary accounts.
Pricing
ZeroBounce offers flexible pricing plans tailored to meet the needs of businesses of all sizes. The pricing is based on the number of verifications or credits you require. You can visit the ZeroBounce website for detailed pricing information and choose the plan that best fits your requirements.
With ZeroBounce, you can ensure that your email lists are clean and accurate, resulting in improved deliverability, higher engagement, and better ROI for your email marketing campaigns.
6. Conclusion
In conclusion, incorporating an email verifier into your email marketing strategy is vital for optimal results. It ensures that your email list is accurate, minimizing bounce rates and enhancing deliverability. You can boost campaign performance and avoid spam filters by eliminating invalid and inactive email addresses.
An email verifier safeguards your sender’s reputation, leading to higher inbox placement and improved recipient engagement. You gain valuable insights and analytics with a clean email list, enabling data-driven decisions and campaign optimization. By harnessing the power of an email verifier, you can increase the effectiveness of your email marketing efforts and achieve tremendous success in connecting with your audience.