The eCommerce sector is a snowballing state. 97% of people explore online for local businesses. The statistics are mind-blowing. eCommerce is profitable and an important industry in the economy.
So, here comes the role of a business website. When searching online, people look for appealing business website designs. So, that they can scroll and buy the products. This gives success in the eCommerce business.
Table of Contents
1. What is Business Website Design
2. Why Business Website Design is important
2.1 The first impression is the best
2.2 Facilitates Search Engine Optimization
2.3 Establish Credibility
2.4 Ensures Consistency
2.5 The competition will intensify
2.6 Establish a relationship with customers
3. Business Website Design- Essential Components
3.1 Navigation
3.2 Flexible design and layout
3.3 Style Manual
3.4 Exemplify Professionalism
3.5 Effective Visuals and Page loading time
3.6 CTA Buttons
1. What is Business Website Design
Business website design is the word that describes the look and feel of the website. It is part of the website you can look at and interact with. Your business website design impacts your online business.
Business website design aims to help users complete their predefined necessary actions without disruptions. Thus, providing an excellent customer experience for your customer.
2. Why Business Website Design is important
What is the big deal about business website design as you design or redesign your website? How does it bring a change in your sales and customer satisfaction? Let us analyse the six reasons:
2.1 The first impression is the best
Your customer visits your website, giving them their first impression of your eCommerce business. It takes only some seconds to infer about your business. These couple of minutes matter a lot. Your audiences will be impressed by this.
When the website takes a lot of time to load or looks unpleasant, they misjudge your business. They will move off your page. This brings a gap between your customer and your business. Your competitors take advantage, and they will fill the void.
Business Website design is vital as it creates an impression of your brand. So, the design retains them on the webpage and explores your products/services or switches to a leading competitor. The primary purpose of your business website design is to maintain the leads on your webpage.
2.2 Facilitates Search Engine Optimization
When users are searching for information related to your business using keywords, your website must rank in the search engine results. An SEO-friendly website is essential for ranking well in search engines.
How does business website design help in SEO
• A website that is designed with SEO features will attract more leads to your website. It would be easy to scroll through and search, and the ranking will automatically increase.
When the website is optimized, your chances to captivate visitors increase, and they convert into customers. So, receiving traffic and converting are the basis for any website.
• Your website’s main objective is to draw in prospective consumers. However, it would be best if you also were prepared for the subsequent step, which is to turn people into sales.
A website with an SEO-optimized web design is optimized for conversion.
When there is increased traffic, using the SEO-driven web design, it would be easy to make customers purchase your products.
Micro-conversions are like clicking your link, spinning the wheel, signing up for the offers, bookmarking, etc. Every small or big action helps customers get information about the brand. It is advisable to note the micro-conversions and use them to work on more optimization.
• Customer satisfaction is the by-product of SEO business website design. Websites that are designed for SEO give the user an uninterrupted user experience.
• SEO is the most economical method of obtaining leads and connecting with your target market. However, it is a long-term tactic that produces results over time with regular upkeep. Although SEO may require some patience to produce results, once you do, individuals will experience a significant rise in both organic traffic and return on investment that requires little upkeep.
2.3 Establish Credibility
Poorly constructed websites lose visitors’ trust. They won’t trust your site if it has an unprofessional design or appears outdated. As a result of your site’s obsolete design, they may form a negative impression of you.
Consider a customer who wants to make a large purchase from a manufacturer. Customers are willing to spend money but commit only if they feel confident in your manufacturing company.
However, if your business website design looks and functions professionally, visitors will be more likely to trust you. They will put their faith in your company and investigate further without hesitation.
Customers’ loyalty to your site is directly proportional to their trust in you. The more time people dedicate to your website, the better chance you have of converting them into paying customers.
2.4 Ensures Consistency
To attract more customers, it’s essential to strengthen your company’s brand. The goal is to build brand recognition among your target demographic, so they think of you first when it comes time to purchase. Consistency is vital on the web; a good business website design can help you achieve that.
Every page of your website should employ identical font styles, designs, and templates. Your website will look unprofessional if each page has a unique design. The target audience will need help associating specific colors with your brand, making it more difficult to establish brand recognition.
Customers will leave your site in favour of one that appears more polished if it is inconsistent. Maintaining a steady stream of content keeps visitors on one’s site and familiarises them with your brand. Redesigning your site to include this crucial feature will increase your future leads and sales.
2.5 The Competition will intensify
Competitors will, and likely already do, use well-designed websites. You need a top-notch website to keep up with the competition.
If you want to survive in today’s market, you’ll need to adapt to the rise of online sales.
You need a webpage to differentiate itself from the rest. You will fall behind the competition if your website is dated and poorly quality. You can expect less success from your website than theirs due to poor design.
The business website will be unique to one’s business, giving you an edge over rivals. When researching a company, you must differentiate yourself from other businesses online.
This will cause you to lose potential customers to rival businesses. Because their webpage is much more captivating, they’ll get more potential customers to visit it.
The layout of your website can help you differentiate your business from your rivals. When competing with other businesses, you can expect to offer comparable services and prices. You need to discover what will set your company apart from the competition.
2.6 Establish a relationship with Customers
A company’s website is a window into how it treats its customers. Your design choices represent the values of the demographics of your target market. Visitors will immediately assume that you care less about them as individuals. Thus, only try to assist them if you care enough to put any thought into your website’s design.
People are likelier to stick around on a website if it has a fresh, contemporary aesthetic. This will make them feel welcome. A first-time visitor to your website will think that you’re friendly and open to newcomers.
Consider your website is updated and unattractive. It will give the impression that your company is uncaring and uninterested. Customers are less likely to visit a company that doesn’t care about making a good impression.
You can think of the design of your website as the “digital identity” of your company. If someone were to walk into your physical shop, wouldn’t you want them to be greeted by a smiling face? New site visitors will feel more at ease seeing a fresh, up-to-date design.
3. Business Website Design- Essential Components
With an understanding of why good web design is essential, you can move on to analysing the components that go into creating one.
In this era, information seeking and retrieving happens at a fast pace. So, navigation through the website should be easy. This helps the leads stay on the page.
3.1 Navigation
The users should not have difficulty finding the information. The navigation should be smooth.
The average attention span of an individual is approximately 8 seconds. So, when the navigation is designed smartly, the leads would remain on your website for a longer period. They will retrieve the needed information.
The navigation should be intuitive and easy to use. You can use bulleted points with proper headings and sub-headings. This will attract the users to the site. Also, it helps to retrieve information faster.
3.2 Flexible Design and Layout
In this mobile era, responsive design is a vital factor. The users use smartphones, tablets, laptops, etc. The users should have the interest to return to the site in spite of the devices, they use.
When the website is designed responsively, it would be easy for the user to access your site from any device. The site would also easily adjust to the dimensions of the device. The advantage of the responsive design is that, it maintains visitor’s focus and interest for the site.
When the layout of your website is cool, the hold on time becomes longer. So, responsive design is important for longer attention span for your website.
3.3 Style Manual
Business website design should create a brand awareness.
A good web design is uniform in the look and feel. A style manual helps the brand to be imprinted in the minds of the user.
So, a style manual that has the information about the colors used, the fonts that are used, the designs and the image dimensions, etc. is crucial in a web design.
This would help retain the audience in your site for a longer period of time. The style manual can be used to maintain a consistent brand image all through the website.
Following a style guide will ensure you that every page of your website will be uniform and appealing. Also, new features can follow the same rule.
When deciding the style guide, it is important to work with the team members. So, when a new content is added, it will be easy for them to refer the style manual. This would help easy co-operation between the team members. So, website would have different ideas.
A website looks complete when all the designs are uniform and follows a specific format. So, when users remain in the website for a longer period of time, they enter the sales funnel.
3.4 Exemplify Professionalism
The reliability of your business website design is essential. The polished, up-to-date aesthetic inspires confidence. Meanwhile, if your website is poorly designed, people may start to doubt your reliability.
People in your target market must be able to spot your company’s brand whenever and wherever they encounter it. Customers may become disoriented and worry that something is wrong with your business, for instance, if you make even minor adjustments to your brand and visual communications. So, professionalism plays a major role.
3.5 Effective Visuals and Page Loading Time
Effective visuals aid in the increased engagement time on your website. Also, video content is most effective.
Though images are good, it is important to maintain the alignment of images and texts. Insert images only in places that they need.
After adding the images, it is important to look into the page speed of the website. Faster-loading pages attract customers to the site.
3.6 CTA buttons
It is important to convert the leads into sales funnel. So, Call To Action button is an important element. When a CTA is designed well users proceed to the next step. This helps in sales of the product/service.
If your color combination consisted of black, white, grey, and yellow, the call to action button would really pop out against the background. Despite remaining consistent with the overall business website design, the bright yellow button will undoubtedly attract more attention.
Calls to action (CTAs) are a great way to increase conversions on your website.
4. Conclusion
The business website design is a crucial part of any online presence. Making a good first impression with potential customers requires a well-designed website. Additionally, it can assist in lead nurturing, which in turn can increase sales.
It ensures a pleasant experience for site visitors and helps in easier for them to access and move around your website.
You must select designers who can make the website feel- excellent and professional. Also, site audit and optimization regularly are important.